10 tips to boost your Twitter account
By Andie McHardy-Blaser
As leaders in education, we understand that CPCO Associates often use Twitter as a way of communicating with each other, teachers and students. They also utilize it as a platform to gather information and follow news. (If you don’t already have a Twitter account, follow these easy steps to get started!)
It can be difficult to figure out how to maximize the advantages of this channel. This week, we wanted to share 10 Useful Twitter Tips to give your social media game a boost:
- Fill out your profile. Don’t forget a good quality photo of yourself along with a light, witty description of who you are! Make people want to connect with you. An actual picture of you is much more inviting than a picture of an inanimate object (flowers, cars, etc.).
- Engage. Post exciting, inviting content. Don’t be afraid to send out a call to action. Ask questions, start a conversation. Before sending out a tweet consider the following:
- Who is your audience?
- Who do you want to follow?
- What do you want to accomplish by using Twitter?
- What can you offer to the conversation?
- Shorten your links. Keep your tweets focused, organized and give yourself as much room for details as possible. Bitly and Google URL Shortener are great tools for this and they are FREE!
- Use a scheduling tool. Using a system, such as Hootsuite or Tweet Deck, ensures a constant flow of tweets and gives you the power to send out tweets at specific times. This is great for events, weekends or while you’re on vacation! Both Hootsuite and Tweetdeck also have FREE options.
- Be authentic. Avoid using tools that push out automated tweets/direct messages. Sending out automatic thank-you tweets is not considered best practice. Take the time to respond to tweets and thank your followers yourself, as this is much more genuine and appreciated.
- Check your analytics. Twitter has a wonderful function that tracks your overall performance. This is a great tool to use for strategizing how to improve your social media efforts. You can find your analytics page by clicking on your profile picture, located on the top right of your screen, beside the “tweet” button.
- Use relevant hashtags. Hashtags are great for sharing your thoughts on common subjects. For the education sector, some commonly used possible hashtags are: #edchat (education chat), #onted (Ontario education), #cpchat (Catholic principal chat), #mathchat and #STEM.
- Use Twitter as a resource library. Twitter is a great way to find resources, including all things related to education. Follow colleagues, governing bodies, news channels, students or any other outlet you may find informative.
- Have fun with it. Let your personality and emotion shine through your tweets. Be professional but enjoy communicating with your fellow “tweeps.”
- Learn from the best and you will improve. Check out these excellent examples of educators and others in the sector, who actively share, post and network via Twitter:
And don’t forget to connect with us at @CPCOtweet – we would love to hear from you! Happy tweeting!